True Ventures • San Francisco based Venture Capital firm known for early stage investing.

Brand Strategy
Creative Direction
Brand Identity
Photo Art Direction
Design System

Since launching in 2005, True Ventures has been supporting extraordinary entrepreneurs from all walks of life in their quests to create world-changing solutions to important problems. I led the SF team through brand strategy, a full 360 rebrand and digital experience.

With the rebrand, we decided to stay true to who they were — honest, intelligent, industry leaders. In fact, we leaned into these characteristics and found that the rebrand was more than just a fresh coat of paint.



The Team

Strategy / Megan Miller
Brand + Digital CD / Aaron Poe
Design Lead / Brendan O’Conner
Web / Gene Ross
Developer / Geir Landrö
Producer / Tarik Patterson  


Troy Stains
James Rice