True Ventures

San Francisco based
Venture Capital firm
known for early stage
investing



Brand Strategy
Creative Direction
Brand Identity
Photo Art Direction
Design System
UX/UI









Since launching in 2005, True Ventures has been supporting extraordinary entrepreneurs from all walks of life in their quests to create world-changing solutions to important problems. I led the SF team through brand strategy, a full 360 rebrand and digital experience.
























With the rebrand, we decided to stay true to who they were — honest, intelligent, industry leaders. In fact, we leaned into these characteristics and found that the rebrand was more than just a fresh coat of paint.












Studio
Ueno
2019
The Team
Strategy / Megan Miller
Brand + Web CD / Aaron Poe
Design Lead / Brendan O’Conner
Web / Gene Ross
Developer / Geir Landrö
Producer / Tarik Patterson  
Photography
Troy Stains
James Rice




If you’re interested in working with me, please
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©AaronPoe&Co™ 2020