Since launching in 2005, True Ventures has been supporting extraordinary entrepreneurs from all walks of life in their quests to create world-changing solutions to important problems. As Creative Director I led the team through brand strategy, rebranding and web design.
Brand Strategy • Creative Direction • Branding • Design Systems • UI/UX
With the rebrand, we decided to stay true to who they were — honest, intelligent, industry leaders. In fact, we leaned into these characteristics and found that the rebrand was more than just a fresh coat of paint.
During this rebrand, my main focus was to give True the courage to show up with a brave new voice, and a down-to-earth humanist approach reflecting the innovative work they do.
Studio
Ueno
2019
Ueno
2019
The Team
Strategy / Megan Miller
CD Brand + Web / Aaron Poe
Web / Gene Ross
Designer / Brendan O’Conner
Developer / Geir Landrö
Producer / Tarik Patterson
Strategy / Megan Miller
CD Brand + Web / Aaron Poe
Web / Gene Ross
Designer / Brendan O’Conner
Developer / Geir Landrö
Producer / Tarik Patterson
Photography
Troy Stains
James Rice
Troy Stains
James Rice
© 2019 Aaron Poe