The Lyft team asked us to think outside the box, so we literally had to deliver something fresh and unexpected.


Creative Direction • Package Design









                                                 


In close collaboration with Lyft, we created a unique package and out-of-box experience for Pro Lyft drivers.


















Studio
Ammunition
2015
The Team
Strategy / Robert Kanes
CD / Aaron Poe
ID / Gregoire Vandenbussche
Designer / Emily Brunner
Structure / Heather Bybee
Photography
Wes Sumner










© 2019 Aaron Poe