Identity and packaging for global skincare brand, Laxmi. All Laxmi ingredients are sustainably harvested by women in the Nile River Valley, Uganda. Laxmi pays their producers a living wage which is 3x the local wage. These payments are vital for basic human needs in some of the poorest parts of Uganda.
Creative Direction • Brand Identity • Packaging
Named Laxmi after the Hindu goddess Lakshmi, whose four hands represent prosperity, liberation, morality and love – two hands giving and two hands receiving.
Studio
Ammunition
2015
Ammunition
2015
The Team
CD / Aaron Poe
Designer / Jeremy Matthews
Designer / Monica Gautier
CD / Aaron Poe
Designer / Jeremy Matthews
Designer / Monica Gautier
Photography
Wes Sumner
Wes Sumner
© 2019 Aaron Poe