Essence

Adtech rooted in data science, aiming to make advertising relevant and trustworthy 



Brand Strategy
Creative Direction
Brand Identity
Design System









Essence uses data science and technology to create more valuable advertising in the world. With 18 locations around the globe, they’re perhaps the most relevant brand you’ve never heard of. I led the SF team on reshaping their brand purpose and messaging, together we refreshed the brand identity and digital experience.
















Studio
Ueno
2019
The Team
Strategy / Megan Miller
Brand CD / Aaron Poe
Web CD / Peter Reid 
Design Lead / Brendan O’Conner
Web / Chris Reath
Develoopment / Geir Landrö
Photography
Troy Stains
James Rice



If you’re interested in working with me, please
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©AaronPoe&Co™ 2020