Essence • Adtech rooted in data science, aiming to make advertising relevant and trustworthy.

Brand Strategy
Creative Direction
Brand Identity
Design System

Essence uses data science and technology to create more valuable advertising in the world. With 18 locations around the globe, they’re perhaps the most relevant brand you’ve never heard of. I led the SF team on reshaping their brand purpose and messaging, together we refreshed the brand identity and digital experience.