As Creative Director for Beats by Dre, I led the effort in creating the brand standards, product render art direction, brand wordmarks, icon language, packaging system and out-of-box experience.

Creative Direction • Branding • Design Systems • Art Direction • Packaging




The Beats packaging system and out-of-box experience is recognized as one of the best in class within its category. I led the redesign of all product categories including Headphones, In-Ear, Speakers and Accessories.

2012 — 2014
The Team
ID / Christopher Kuh
ID / Nick Cronan
ID / Rhys Bonahoom
ID / Eric Fields
ID / Gregoir Vandenbussche
Product Renders / Remi Marchand
Art Direction / Aaron Poe
Designer / Emily Brunner
Production / Clare Rhinelander 
Structure / Hamish Thain
Wes Sumner

© 2019 Aaron Poe