Delicatessen • Branding for NY restaurant serving international comfort food to hipsters of SoHo.

Brand Strategy
Creative Direction
Brand Identity
Design System

The creative brief for the brand identity was  “Make it feel timeless as possible, with a subtle sense of modernity.”

For research, I walked down 2nd Avenue from 59th Street to the Lower East Side, drawing inspiration from the big, bold lettering and deli signage of the past.


Noë & Associates

The Team

CD / Alexia Cox
Brand / Aaron Poe
Collateral Design / Lisa Smith

Portrait Photography

Terry Richardson