Branding for NY restaurant serving international comfort food to hipsters of SoHo

Brand Strategy
Creative Direction
Brand Identity
Design System

The creative brief for the brand identity was  “Make it feel timeless as possible, with a subtle sense of modernity.”

For research, I walked down 2nd Avenue from Midtown to the Lower East Side, drawing inspiration from the big, bold lettering and deli signage of the past.

Noë & Associates
The Team
CD / Alexia Cox
Brand / Aaron Poe
Collateral Design / Lisa Smith
Portrait Photography
Terry Richardson

If you’re interested in working with me, please get in touch

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