Branding for NY restaurant serving international comfort food to hipsters of SoHo.
The creative brief for the brand identity was “Make it feel timeless as possible, with a subtle sense of modernity.”
For research, I walked down 2nd Avenue from 59th Street to the Lower East Side, drawing inspiration from the big, bold lettering and deli signage of the past.
Noë & Associates
CD / Alexia Cox
Brand / Aaron Poe
Collateral Design / Lisa Smith