Copper • CRM designed to work for humans who work with other humans, not robots.

Brand Strategy
Creative Direction
Brand Identity
Photo Art Direction
Design System
OOH Advertising

Founded in 2013, Copper (formerly Prosperworks) is on a mission to help businesses and teams thrive in the relationship era. Collaborating closely with the talented Copper team, I led the rebranding effort starting with a new name and brand strategy — and together — gave birth to a new identity, tone of voice, website and out-of-home advertising.

A logo is not your brand. A brand is the experience your customers have with you across every touchpoint. So, for Copper, we set out to create a friendly, approachable identity system that could easily scale over time.



The Team

Strategy / Megan Miller
Brand + Digital CD / Aaron Poe
Art Direction / Aaron Poe
Design Lead / Andrea Mata


Troy Stains
James Rice