A CRM designed for
humans who work
with other humans,
not bots

Brand Strategy
Creative Direction
Brand Identity
Photo Art Direction
Design System
OOH Advertising

Founded in 2013, Copper (formerly Prosperworks) is on a mission to help businesses and teams thrive in the relationship era. Collaborating closely with the talented Copper team, I led the rebranding effort starting with a new name and brand strategy — and together — gave birth to a new identity, tone of voice, website and out-of-home advertising.

A logo is not your brand. A brand is the experience your customers have with you across every touchpoint. So, for Copper, we set out to create a friendly, approachable identity system that could easily scale over time.

The Team
Strategy / Megan Miller
CD Brand + Web / Aaron Poe
Design Lead / Andrea Mata
Troy Stains
James Rice

If you’re interested in working with me, please get in touch

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