Collaborating closely with the talented Copper team, I led the rebranding effort starting with a new name and brand strategy — which gave birth to a new identity, tone of voice, website and out-of-home advertising. 

Brand Strategy • Naming • Creative Direction • Branding • Design Systems • Art Direction • UI/UX

A logo is not your brand. A brand is the experience your customers have with you across every touchpoint. So, for Copper, we set out to create a friendly, approachable identity system that could easily scale over time. 

The Team
Strategy / Megan Miller
CD Brand + Web / Aaron Poe
Designer / Andrea Mata
Troy Stains
James Rice

© 2019 Aaron Poe