Copper

A CRM designed for
humans who work
with other humans,
not bots

Brand Strategy
Naming
Creative Direction
Brand Identity
Photo Art Direction
Design System
OOH Advertising
UX/UI

Founded in 2013, Copper (formerly Prosperworks) is on a mission to help businesses and teams thrive in the relationship era. Collaborating closely with the talented Copper team, I led the rebranding effort starting with a new name and brand strategy — and together — gave birth to a new identity, tone of voice, website and out-of-home advertising.

A logo is not your brand. A brand is the experience your customers have with you across every touchpoint. So, for Copper, we set out to create a friendly, approachable identity system that could easily scale over time.