Collaborating closely with the talented Copper team, I led the rebranding effort starting with a new name and brand strategy — which gave birth to a new identity, tone of voice, website and out-of-home advertising. 


Brand Strategy • Naming • Creative Direction • Branding • Design Systems • Art Direction • UI/UX




















A logo is not your brand. A brand is the experience your customers have with you across every touchpoint. So, for Copper, we set out to create a friendly, approachable identity system that could easily scale over time. 










Studio
Ueno
2018
The Team
Strategy / Megan Miller
CD Brand + Web / Aaron Poe
Designer / Andrea Mata
Photography
Troy Stains
James Rice





© 2019 AARON POE