Copper • CRM designed to work for humans who work with other humans, not robots.
Photo Art Direction
Founded in 2013, Copper (formerly Prosperworks) is on a mission to help businesses and teams thrive in the relationship era. Collaborating closely with the talented Copper team, I led the rebranding effort starting with a new name and brand strategy — and together — gave birth to a new identity, tone of voice, website and out-of-home advertising.
A logo is not your brand. A brand is the experience your customers have with you across every touchpoint. So, for Copper, we set out to create a friendly, approachable identity system that could easily scale over time.
Strategy / Megan Miller
Brand + Digital CD / Aaron Poe
Art Direction / Aaron Poe
Design Lead / Andrea Mata