Clubhouse


Recreating a brand for developers who built a development tool
for teams who build and ship the worlds best software. #meta



Brand Strategy
Creative Direction
Brand Identity
Messaging Framework
Photo Art Direction
Design System
OOH Advertising









Originally founded in 2016, Clubhouse was created for healthier collaboration across organizations so teams can focus on what matters – creating products their customers love. Collaborating closely with the founders, I led the rebranding effort starting with a refocused brand strategy — and together — gave birth to a new identity, tone of voice, website which ultmately led to a refreshed product UI handled internally at Clubhouse.








                







 

   
   








Studio

Ueno / SF & NY
2018

The Team

Strategy / Cort Cunningham
CD Brand / Aaron Poe
CD Web / David Navarro
Design Lead / Keene Niemack
Web / Kwok Yin Mack
Development / Birkir Guðjónsson

Photography

Troy Stains
James Rice














©AaronPoe&Co™