Checkout.com • UK based payments brand proving they’re greater than payments.

Brand Strategy
Creative Direction
Brand Identity
Photo Art Direction
Design System

Launched in 2012, UK based Checkout.com has gone from bootstrapped startup to leader in online payments, providing global end-to-end services to thousands of companies. I led the rebranding effort in SF, and together we created a new visual identity system that is clear, dynamic and trustworthy at a glance.

In May 2019, Checkout.com announced it raised $230m in Series-A funding, the third largest globally in FinTech.



The Team

Strategy / Aaron Poe + Jenny Johannesson
Brand + Digital CD / Aaron Poe
Web / Jenny Johannesson
Iconography / Andrea Mata


Troy Stains
James Rice
Lee Mawdsley (UK)