Checkout


UK based payment service provider
proving they’re greater than payments.



Brand Strategy
Creative Direction
Brand Identity
Photo Art Direction
Design System
UX/UI









Launched in 2012, UK based Checkout.com has gone from bootstrapped startup to leader in online payments, providing global end-to-end services to thousands of companies. I led the rebranding effort in SF, and together we created a new visual identity system that is clear, dynamic and trustworthy at a glance.














In May 2019, Checkout.com announced it raised $230m in Series-A funding, the third largest globally in FinTech.












Studio

Ueno
2018

The Team

Strategy / Aaron Poe & Jenny Johannesson
Brand + Web CD / Aaron Poe
Design Lead / Jenny Johannesson
Iconography / Andrea Mata

Photography

Troy Stains
James Rice
Lee Mawdsley (UK)














©AaronPoe&Co™