Packaging and OOBE for the first physical
product of it’s kind for Square.
In 2013, Square launched a first of it’s kind cash register that paired with your iPad to help SMB’s grow their business offering. In close collaboration with Square, I led the Ammunition team, and together we created the package design and out-of-box experience.
The packaging structure cleverly echoes the Square logo, matching the corner radius — no easy feat.
CD / Brett Wickens
Art Direction / Aaron Poe
ID / Jonas Lagerstedt
Structure / Hamish Thain