Packaging and OOBE for the first physical product of it’s kind for Square

Art Direction
Package Design

In 2013, Square launched a first of it’s kind cash register that paired with your iPad to help SMB’s grow their business offering. In close collaboration with Square, I led the Ammunition team, and together we created the package design and out-of-box experience.

The packaging structure cleverly echoes the Square logo, matching the corner radius — no easy feat.

The Team
CD / Brett Wickens
Art Direction / Aaron Poe
ID / Jonas Lagerstedt
Structure / Hamish Thain
Wes Sumner

If you’re interested in working with me, please get in touch

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