Words    Info

Acorns Spend








Acorns’ debit card is the centerpiece of the company’s latest offering, a checking account that’s focused on helping you save money, not spend it. We designed the card in a vertical orientation to echo the natural growth of a tree. 


Art Direction, Branding, Packaging













The card features a matte finish with a spot UV gloss of branches that are inspired by oak trees — giving it a substantial oak tree-like feel in your hand. The visual design of the card ended up heavily influencing the product design language and web experience.












Studio
Ammunition
2018
The Team
Lead Design / Leah Pirani
Design / Cecilia Uhr
ID / Jonas Lagerstadt
Structure / Ryan Boechler
Product Renders
Jonas Lagerstadt





© 2019 Aaron Poe