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Acorns • A leading micro investing app, helping more than 3 million customers invest in the background of life. In 2017, they were getting ready to launch Acorns Spend, a debit card that saves, invests and earns for you.



Branding
Art Direction
Packaging








We designed the card in a vertical orientation to echo the natural growth of a tree. The card features a matte finish with a spot UV gloss of branches that are inspired by oak trees — giving it a substantial oak tree-like feel in your hand. The visual design of the card ended up heavily influencing the product design language and web experience.






Studio
Ammunition
2018
The Team
Brand CD / Aaron Poe
Designer / Leah Pirani
Designer / Cecilia Uhr
ID / Jonas Lagerstadt
Structure / Ryan Boechler
Product Renders
Jonas Lagerstadt