Acorns is the leading micro investing app, helping more than 3 million customers invest in the background of life. In 2017, they were getting ready to launch Acorns Spend, a debit card that saves, invests and earns for you.
Art Direction, Branding, Packaging
We designed the card in a vertical orientation to echo the natural growth of a tree. The card features a matte finish with a spot UV gloss of branches that are inspired by oak trees — giving it a substantial oak tree-like feel in your hand. The visual design of the card ended up heavily influencing the product design language and web experience.
Studio
Ammunition
2018
Ammunition
2018
The Team
CD / Aaron Poe
Designer / Leah Pirani
Designer / Cecilia Uhr
ID / Jonas Lagerstadt
Structure / Ryan Boechler
CD / Aaron Poe
Designer / Leah Pirani
Designer / Cecilia Uhr
ID / Jonas Lagerstadt
Structure / Ryan Boechler
Product Renders
Jonas Lagerstadt
Jonas Lagerstadt