Acorns • A leading micro investing app, helping more than 3 million customers invest in the background of life. In 2017, they were getting ready to launch Acorns Spend, a debit card that saves, invests and earns for you.
Branding
Art Direction
Packaging





We designed the card in a vertical orientation to echo the natural growth of a tree. The card features a matte finish with a spot UV gloss of branches that are inspired by oak trees — giving it a substantial oak tree-like feel in your hand. The visual design of the card ended up heavily influencing the product design language and web experience.

Studio
Ammunition
2018
Ammunition
2018
The Team
Brand CD / Aaron Poe
Designer / Leah Pirani
Designer / Cecilia Uhr
ID / Jonas Lagerstadt
Structure / Ryan Boechler
Brand CD / Aaron Poe
Designer / Leah Pirani
Designer / Cecilia Uhr
ID / Jonas Lagerstadt
Structure / Ryan Boechler
Product Renders
Jonas Lagerstadt
Jonas Lagerstadt