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Aaron Poe is Strategist, Brand Designer, and currently serves as Creative Director at Tonal in San Francisco, CA.










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San Francisco based Venture Capital firm known for early stage investing. While at Ueno, my team worked on Brand Strategy, Creative Direction, Brand Identity, Content Creation, Design Systems and UI/UX.

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Founded in 2013, Copper (formerly Prosperworks) has a mission to help businesses and teams thrive in the relationship era. While at Ueno, my team worked on Brand Strategy, Naming, Creative Direction, Brand Identity, Content Creation, Design Systems and UI/UX.

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Founded in NY, Dorsia is about exposing people to a highly-curated and regularly updated list of bars, eateries, boutiques and attractions in an ever-growing number of cities around the world. While at Ueno, my team worked on Brand Strategy, Creative Direction, Brand Identity, Icon System, and Art Direction.

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The leading headphone brand aquired by Apple in 2014. As Creative Director for Beats at Ammunition, I led the effort to establish Brand Standards, Product Art Direction, Brand Wordmarks, Icon System, Package Design and Out-of-Box Experience.

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Checkout.com (PSP)


Launched in 2012, UK based Checkout.com has gone from bootstrapped startup to leader in online payments, providing global end-to-end services to thousands of companies. While at Ueno, my team worked on Brand Strategy, Creative Direction, Brand Identity, Icon System, Design System and UI/UX.

May 2nd, 2019 — Checkout.com raises $230m Series A, the third largest globally in FinTech.

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Led by the former VP of Design at HTC, Nextbit had a vision where your smartphone was supercharged with the cloud. While at Cinco, my team worked on Brand Strategy, Creative Direction, Brand Identity, Design Systems,  Content Creation, Art Direction and UI/UX.

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Founded by experienced leaders in technology and private aviation, Stellar streamlines business aviation for travelers and operators alike, and are the first complete digital marketplace for private aviation. While at Cinco, in close collaboration with Method, my team worked on Brand Strategy, Creative Direction, Brand Identity, Design Systems,  Art Direction and UI/UX.

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Lyft needed to deliver clarity and accessability to their millions of customers. With the Glowstache in the hands of their most experienced Pro drivers, it was one of many steps towards growing their customer relationships. While at Ammunition, my team worked on the Art Direction, Package Design and OOBE.

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Acorns is the leading micro investing app, helping more than 3 million customers invest in the background of life. In 2017, they were getting ready to launch Acorns Spend, a debit card that saves, invests and earns for you. While at Ammunition, my team worked on Art Direction, Visual Design, Branding and Packaging.

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In 2013, Square launched a first of it’s kind cash register that paired with your iPad to help SMB’s grow their business offering. While at Ammunition, in close collaboration with the Square Hardware team, I led the Visual Design, Art Direction and Package Design for the new Square Stand.

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Launched in 2016 by Leila Janah, Laxmi is a global skincare brand, using local ingredients sustainably harvested by women in the Nile River Valley, Uganda. While at Ammuniiton, I lead the Creative Direction, Brand Identity and Packaging.

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Between 2008-10, adidas tapped us to create several campaigns for North America retail, including Sport Performance, Originals and Stella McCartney. As Partner and Creative Director at Autograph, I led the design for Stella McCartney for adidas across all seasons. 

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Situated in the heart of SoHo, Delicatessen opened in 2007 serving international comfort food for the hungry shoppers and denizens of Manhattan. While at Nöe & Associates, I created the Brand Identity and Menus. All other collateral was led by Lisa Smith.

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© 2019 Aaron Poe